Laundry Detergent

Daia Smart Liquid Detergent is formulated with the Smart ION Technology™ which pulls out and repels dirt from re-attaching to cleaned clothes. This will give you the best laundry experience-Effortless, No Soaking & No Scrubbing. Worry-Free Clean!

Smart Washing, Smart Living. 


Daia, a laundry & homecare brand originated from Indonesia. It has the same pronunciation (previously sound) as Daya which means Power in Bahasa.

The brand forays into Malaysia started off with Floral Freshness Powder Detergent which launched in 2000.
Launch of Daia was very well received. The brand is now the leading brand within the premium tier powder detergent brands and achieved many awards such as Super Brand Award and Brand Equity Award.

Daia Powder Detergent is formulated with powerful “Triple Enzyme Technology” for fast-acting, active bio-foam breaks down different types of stubborn stains even from within the fabric and removing odour thoroughly so you can have spotless cleaned clothes.


BOOM Powder Detergent with ATOM POWER™ provides powerful cleaning efficacy that removes stubborn stains effectively. It freshens clothes 
with pleasant and lasting fragrance. Experience the powder detergent efficiency at an affordable price.


Daia Detergent Bar has great cleaning power & efficiently removes stubborn stains, gentle on (previously to) skin, and contains a fresh fragrance scent that keeps your clothes smelling nice all day long. Each variant has its distinctive functions that fits your need. The real expert in washing.