Daia Laundry Detergent

New Daia Powder Detergent comes with a new formulation of Magical Crystal perfume via its own R&D technology. This personalized technology is an enhancement from previous Daia fragrance technology to make new Daia fragrance stays longer and for more well rounded performance and without compromising great cleaning efficacy. Each perfume particle is crystallized to blend into powder detergent particles. Using this technology, it enables the perfume particles to dissolve better together with powder detergent during washings. When perfume particles dissolve with powder detergent, it can deeply penetrate into clothes’ fiber, each of the perfume particles will unleash pleasant fragrant scent. Through this enhance technology, your laundry will be well fragrant.

Daia Powder Detergent is available in Floral and Lemon variants and two specialized detergents, Daia Colourshield for colour clothes & Daia White Action for white clothes. All these variants are available in different sizes starting from smallest size 125g to biggest pack 4kg.

Since 2000, Daia laundry detergent especially powder detergent category is not anonymous among households in Malaysia. The first Daia iconic mascot, Daia Man riding on elephant is a memorable icon that everyone still remembers and relates until today. People also will not miss the catchy tagline from this mascot : 'Use Daia, forget the others!' This tagline is proven a punchy tagline because along the years, Daia managed to garner high market share. Daia laundry detergent has received many awards such as Super Brand award and Brand Equity award for 4 consecutive years. Daia Colourshield powder detergent has won the Product Of The Year (POY) for 2015/2016 under Detergent category, based on a survey of 2000 people by Nielsen Malaysia. Daia distribution is strong across all states in both modern trade and traditional trade.

Product Range

colourshield
Daia Colourshield
Daia Colourshield with innovative active formula, removes stains and its Colourshield technology forms protective layers keeping clothes bright and colourful, wash after wash.
floral-freshness
Floral Freshness
Excellent cleaning power to clean clothes and leaving Floral freshness sensation for your clothes afterwashing. Suitable to be use for indoor drying also. Available in powder box, pouch or poli bag packing and bar format.
lemon-citrus-power
Lemon Citrus Power
Absolute cleaning power with lemon citrus that cleaning become easy and effective. It leaves a nice lemon fragrance freshness for your clothes afterwashing. Suitable to be use for indoor drying also. Available in powder box, pouch or poli bag packing and bar format.
excellent-white-powder
Excellent White Power
Effective whitening power to protect your white clothes. Makes white become whiter as newly bought. Suitable to be use for indoor drying also. Available in powder box, pouch or poli bag packing and bar format.
super-low-suds
Super Low Suds
Daia Super low suds for effective cleaning power and leaving nice fragrance smell after washing. Special formulated suitable for front raising washing machines usage with lesser suds (bubbles). Available in powder 3kg box.
daia-liquid-detergent
Daia Liquid Detergent
Daia Ultra Concentrated Liquid Detergent with innovative formulation that helps better in removing stains and retain freshness for longer time. Suitable to be used in washing machines and it is available in liquid 2 Liter only.

Join Daia Malaysia official Facebook Fanpage