Background

Gentle Supreme Sdn Bhd (497222-U) was established in Malaysia upon the strength of WINGS group, one of the best known corporations in Indonesia with several decades worth of experience in a wide range of household and food products.

Succeeded in understanding local consumer’s needs, Gentle Supreme Sdn Bhd first product – Daia powder detergent, proved a hit to Malaysian consumers. Following the sounding first success, Mi Sedaap instant noodle along with others household and personal care products were introduced with ever-expanding network across Malaysia.

Today, many Gentle Supreme brands have become one of the most trusted brands among Malaysians. The brands recognition was celebrated through various awards obtained and it has become part of our daily lives in many Malaysian families!

With decade’s of presence in Malaysia, Gentle Supreme continues to embrace new consumer expectations by providing household and foods products of uncompromising quality that enriches Malaysian lives!

Achievement

The recognition of their excellence has been reflected in the Business Super brands Award that has been received by Gentle Supreme.

  • Daia brand received a Brand Equity Award for consecutive years (from 2002-2006).
  • Mi Sedaap received the Brand Equity Award for 2 consecutive years (from 2007-2008).
  • Daia Colourshield Powder Detergent received the Product Of The Year (POY) for 2015/2016.
    *Winner Detergent Category. Survey of 2000 people by Nielsen Malaysia.

It is proven how much brands under Gentle Supreme have grown with changing trend, the move is towards quality products to satisfy the changing needs and taste of consumers.